Launched in 2011, Jaime Andrews Fitness is a one-woman operation, Jaime’s first endeavor in small business, born from her love of fitness and urge to help people reach their health and fitness goals.
Fresh from several years working in corporate gym management in D.C., Jaime, 33, set out on her own, empowered and prepared to offer motivated individuals something affordable and different than the typical big-box gym, where several thousand members may be perceived as numbers, their fitness goals left ignored in the bustle to move people in and out.
She designed a unique personality for her fitness programs around the individual and personal goals of her clients. Members form close relationships in Jaime’s small community, cheering each other on while also holding each other accountable to show up and work hard.
Free from the confines of a typical gym and its hamster-style routines on treadmills and other machines, Jaime makes sure each session is interesting, indoors or out. In the boot camp-style sessions, members sometimes race against each other, or even move each other around a few dozen yards in what’s known as the partner carry. The sessions are popular on holidays, such as Thanksgiving 2011, when 19 fitness aficionados joined in Jaime’s workout.
Jaime sets her fitness studio apart from others by inviting members to join her Monthly Challenges or join her team and compete in local races, like the Jingle All the Way 8K, followed by brunch. She has partnerships with entrepreneurs like herself who offer yoga at her studio, or events to discuss dating strategies, like those conducted by The Professional Wingman. She posts planned workouts on her website the night before they are scheduled, and issues a monthly newsletter with studio news along with the songs she’ll be playing in her workouts. Using social media, she frequently aims to inspire members to stay on track with uplifting quotes, tips and the latest news on exercise and healthy eating (more protein and less carbohydrates in winter, for example).
Warm and personable, Jaime shepherds the most inexperienced into workouts, reassuring them that they don’t need to be frightened by the boot camp-style classes. With a college education and years of experience as a personal trainer, she pinpoints strengths and weaknesses. Jaime can figure out the psychology of her members to determine when they need to rest, or be pushed to complete 15 burpees — among the most dreaded but effective of exercises.
Through this work, Jaime believes she is helping change the world, on a small scale, of course, by steering people toward their goals of healthier living, stress reduction, weight loss and strength conditioning.
Outside the studio work, Jaime volunteers at the N Street Village, a community for low-income and homeless women in D.C. There, she hosts a workout class called “Fit & Fabulous.” Jaime also runs a book club for more than 40 women at Yola, a local yogurt bar. She likes to hang out in Logan Circle and periodically visits farmer’s markets throughout D.C., where she also lives.
Jaime made a commitment to fitness when she was 18 years old. The athlete’s favorite fitness activities are running, CrossFit, weight training, and rowing. She challenged herself to row 100,000 meters over a period of several weeks in 2011, and took second place in the female division of a local 8K & 5K race. She practices what she preaches to her members. Jaime says she can’t go a day without a workout to keep her intact physically, mentally, and emotionally.
Fitness helps her combat effects of Celiac Disease. Jaime was diagnosed with the condition at age 19. It’s a lifelong inherited autoimmune condition. When people with the disease eat gluten, it creates a toxic reaction that causes health problems. Jaime follows her own modified version of the Paleo diet, a way of eating similar to hunter-gatherer ancestors: lean meats, seafood, vegetables, fruits and nuts, no grains, legumes or dairy.
Born in Walpole, Mass., Jaime graduated from Saint Michael’s College in Burlington, VT. with a Bachelor’s degree in Political Science. She minored in women and gender studies. Jaime is currently pursuing her Master’s degree in Counseling Psychology. Her goal is to integrate mental and physical fitness.